Ensure Your Promotional Marketing Video Looks Professional; this is a must if you want to establish credibility and trust. Many of the videos you find online are mediocre, but that is changing as companies begin to see the value of promoting themselves professionally. If you do not have the skills in-house, engaging a professional Promotional Video Marketing Company is not an expense, it is an investment.
Submit Your Promotional Marketing Video as Widely as is Possible. The best video in the world is useless if no-one see its. While YouTube is the market leader, there are many other video sites worthy of consideration. As you surf the net, watch what other video sites rate highly in Google; they do change over time. Also, put your URL at the start of your video’s description; it turns into a clickable link on many video sites.
Feature Your Video – Make it Highly Visible. If you have a wildly successful video, kept it on the front page of your blog. If it starts falling in popularity and you have a rising star, switch them. Customers and search engines will love you for keeping your most successful promotional marketing videos highly visible on your blog. If it starts falling on Youtube and other video sites, create a replacement to re-establish your high online presence.
Check Out the Search Terms Your Visitors are Using and utilize them in the Title of both your video and your blog post. The words clients are typing into Google are in your web stats; if neccesary get professional promotional video marketing help to learn how to use these stats. Once you’ve identified these terms, make a keyword list. Use the most popular keywords in your promotional marketing video and blog titles, but check blog posts and video descriptions to see if you can add other keywords in a natural way; do not spam the search engines.
Make Your Video / Blog Tags and Descriptions SEO-friendly. Most video sites let you tag your videos with keywords and post a short description. Optimize these by sprinkling in the keywords you’ve identified – but again, do not spam. You can also interact with your viewers on many video sites via viewer comments. Use this to answer questions, respond to comments, and interact with potential clients. Often viewer questions and comments provide insights for improving your promotional video marketing.
Add New Content Often. Search engines look for regular updates and so will your potential clients. Refresh your blog content at least every 10 days – weekly is better – and keep visitors, including Google, coming back for more. With ever-increasing competition, it’s important to stand out from the crowd, maximizing your online presence by using effective and affordable online video on your blog. How often you need to update your videos on Youtube itself depends on the position currently being occupied; if your most successful videos are still doing well, make other promotional marketing videos targeting different keywords.