Digital marketing is the process of gaining visibility for your business online. More specifically, it’s the use of digital platforms, such as social media and search engines, to market your products or services to consumers. It’s a way to reach your target audience through the web and other digital devices.
If you’re wondering what exactly digital marketing is and how it can help you reach your customers, here’s an introduction to the main concepts:
Search Engine Optimization (SEO)
While there are many different elements that go into SEO, the main idea is to get as many people as possible to see your website when they search for certain keywords on Google or Yahoo. For example, if you own a pet store and someone searches for “dog food” in Google, you want them to find information about your store on page one. You also want them to see positive reviews from past customers so they feel confident in buying from your shop.
Pay Per Click (PPC)
This term refers to ads that show up on search engine results pages (SERPs) when someone searches for certain keywords related to your business. For example, if someone searches “online shopping” on Google, they might see an ad at the top of their SERP offering free shipping
Email Marketing
Email marketing is the process of sending emails to your subscribers for the purpose of building relationships with them and promoting your products/services. It helps you build a contact list of interested customers who may purchase from you in future as well.
Social Media Marketing
Social media marketing is one of the most effective ways to generate leads for your business. It’s also a great way to engage customers and build trust with them before they buy from you. Social media is all about engagement and customer service, so you need to be active on social sites like Facebook, Twitter, Google+ and LinkedIn if you want to succeed with this strategy.
Arcane Marketing is a digital marketing agency that provides digital marketing services to companies across the country. The agency was founded in 2015 by Nathan Hawkes and has been providing cutting-edge digital marketing services since then, and this year they won a prestige Digital Marketing Award at the Marketing 2.0 Conference in Las Vegas. The company’s services include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing.
Arcane Marketing has worked with numerous companies across various industries including healthcare, legal services, technology, real estate, manufacturing, education and more.
They are known for our expertise in SEO and PPC. They believe in helping clients grow their business through digital marketing rather than just selling them services that don’t really benefit them or their bottom line.